Sport plays an important part of life in Britain and tennis is something of a national tradition. With Andy Murray currently the worlds No 1, his brother Jamie the current holder of two men’s doubles grand slams and The Aegon Championships at the Queen’s Club having to increase the capacity of its centre court to more than 9,000 for this year’s event, it seems UK tennis is booming!
But could your tennis club be using its courts to generate more income? Most UK facilities have excellent outdoor courts and whilst these are used extensively during the warmer, lighter summer months, by covering your courts you wouldn’t need to cancel a single game or session due to inclement weather again!
There is another interesting dimension to this; although currently UK tennis seems to be on the up, the governing body for the game of tennis in Great Britain, LTA, reports there is a shortage of young players coming through. Many tennis clubs with outdoor courts are massively under-utilising due to unfavourable weather conditions for most of the year resulting in cancelled fixtures and loss of income.
Consider then, how much value you could add to your club by covering your outdoor courts, bringing certainty of play to a climate that sees on average 100-200 days of rain a year. Not only would your members see a massive increase in court availability and quality, but it would generate a dramatic rise in income from increased bookings, higher court fees and increased memberships.
As a coach, being able to establish a sustainable coaching provision all-year-round will not only help with coaching progression but also ensure a year round business.
If you are looking for information on the best type of structure to cover your club and advice on building a business case download our free guide: http://streetspacegroup.co.uk/guide-covering-sports-courts-download/